Discuss whether there is such a phenomenon as global culture Essay

Discuss whether there is such a phenomenon as global culture - Essay Example The establishment and development of the virtual world has, in return, aided in the process of creating a world of knowledge that is freely available on the internet. This has resulted in a free and smooth distribution of information to masses all over the world. The availability of knowledge and information to people located in various parts of the world has led to the process of evolution of consumer demand. People and masses located in the emerging economies and developing countries are expressing the desire to acquire the same brands of products and services, that are being enjoyed by the people and masses located in the more advanced countries that have developed economies. As a result of the spill over of consumer demand from the developed economies to various undeveloped markets, new markets and new economies are being created. The corporations around the world, in an attempt to attain a significant amount of growth, are focusing on the process of developing the markets, that are located in the emerging economies, by fulfilling the new kind of consumer demand that is starting to evolve in that particular area. Talking with regard to the formation of value chain that is getting developed around the globe on a regular basis, it can be said that in most of the economically emerging regions and countries, the consumers are trying to move up the value chain. It can be said that, in an attempt to create a symbiotic relationship with the consumer demand that is getting formed, the corporations and global companies, that are trying to enter the new markets, are focusing on the process of development of brands that can move down the value chain. By doing so, the global and international companies are trying to form a symbiotic relationship with the customers, wherein the customers’ growing demands are being fulfilled by the companies. Global Culture Overview It can be said that in today’s high-end modern age environment, where the connectivity of th e internet, powered by various high level sophisticated devices like Smart phones, and I-pads, is making significant impact in the lives of the masses around the world, the effect of spill over of information, knowledge and cultural trends cannot be ignored. Talking with regard to spill over of trends, it can be said that the development of a global marketplace, where goods and services are created and delivered to the consumers using various platforms like business to business, business to consumers or even consumers to consumers, has helped in the process of formation of a culture, that is familiar to many consumers irrespective of their presence and distribution in various geographical locations. In brief, it can be rightly stated that the global marketplace is contributing to the formation of a similarity in trends of consumption as well as behavioural patterns of masses all over the world. These similar kinds of behavioural patterns are helping in the process of development and growth of global citizens It can be said that global culture, in very simple terms, represents a variety of more or less similar trends, practices and behaviours which are expressed and displayed by the global citizens. It is necessary to state here that global culture represents a diverse mix of various trends, consumption patterns and styles of living which currently exist in various countries around the world. These diverse trends and consumption patte

Training Day Film Critique Essay Example for Free

Training Day Film Critique Essay Have you ever wondered what it was like behind the scenes while watching one of your favorite movies of all time? Well, there is a lot that goes on behind the scenes that some individuals never even think to think about. In the film Training Day, there are many fascinating aspects that all went into use to make such a terrific film. Everything from great storytelling, acting, characters, cinematography, and editing techniques to the sound, genres and how the directing and styles personally told the story of the cop thriller drama. Below is a list of what goes on before the movie becomes â€Å"the movie†. Storytelling Training Day was a film that was centered on two Los Angeles Narcotics Police Officers over the curse of a full day in the roughest neighborhoods of Los Angeles. Ethan Hawke played a rookie Los Angeles Police Officer who is sent to become Denzel Washington’s partner upon a 24 hour evaluation by Washington to see if the rookie detective is fit enough to join Washington in the Narcotics division. The storytelling was very great in that the film was extremely unpredictable from scene to scene. That is the goal of every writer and anyone else associated with the movie industry when making a film is to make the movie as less predictable as possible. A lot of critics in the film industry gave this film a decorated review and Washington went on to win an Academy Award for Best Actor for the film. Denzel had a plan in place to frame Hawke by having him take drugs (which were later known to Hawke as PCP), shooting and killing his old partner and colleague (which Denzel was going to pin on Hawke in which Denzel would say that Hawke did not kill them in the same house at the same scene, which means he was rogue), and with Hawke throughout a lot of questionable incidents never consulting or alerting the Internal Affairs Bureau of the Department, which s an obvious no go in the field of law enforcement. The storytelling was also coincidental in many phases as well. During the sexual assault scene with the gang member’s female cousin, Hawke fights off the attackers and before he got around to arresting them, Washington comes on the scene and dismisses the men and let’s them get away freely to the dismay of Hawke, who then picks up the girl’s photo identification to keep as evidence of an incident. Now, the coincidental aspect of all of this is when Hawke and Washington later went to the home of the girl’s drug dealing cousins (which Washington had already planned to have Hawke killed as he went to the bathroom and escaping out of the window). Before the guys were about to kill Hawke, they cleaned his pockets out and found a photo identification of the drug dealer’s cousin and ultimately, that saved Hawke’s life. Acting The acting was stellar in the film as well in that it garnered an Academy Award for Denzel Washington and garnered Ethan Hawke a nomination for Best Supporting Actor. Denzel played a role that was very different than the roles he had previously taken in his career and his acting in this movie is generally looked upon by a lot of critics as his best acting role outside of Malcolm X, while being completely new to the kinds of roles he had taken prior to this film. Denzel played a rogue narcotics officer for the Los Angeles Police Department who is evaluating Hawke and pushing him to become rogue throughout the film as Washington was. Washington’s acting was phenomenal in that he was a terrific villain and very easy to root against, while Hawke was the polar opposite. Hawke was a rookie detective who was squeaky clean and wanted to make a real difference in the bad neighborhoods of the city of Los Angeles. Hawke’s acting was more of a serious character to Washington’s cut throat, dirty, and ruthless nature and Hawke was often the butt of Washington’s slick comments and jokes (mostly challenging and pointing to Hawke’s â€Å"manhood† to get him to do dirty things or to â€Å"look the other way†). Hawke mainly played the role with a serious and upset demeanor by having to be subjected to such a corrupt system and culture of the LAPD. The acting was probably the strong suit of the film along with the Cinematography. Cinematography The Cinematography of the film was also very strong in this field and this was one of the biggest reasons why this film worked so well. The cinematography of movies is often one of the most underrated aspects of them. Training Day’s cinematography worked so well because it is a movie about cops and the setting was in really bad neighborhoods in Los Angeles, and due to the â€Å"street drug culture† concept of things, the cinematography had a sort of â€Å"grimy† look to it which made this work so well. Part of what made that work so well is that the streets can be a grimy place and a dark place for many and the film resembled that throughout most of it, which is always a plus when you are telling a story about what goes on in the real world. What also made this work so well was that the cinematography adjusted to the characters and depending on the situation or circumstance, gave you an inside look into how they felt at that moment in time. A great example of the film’s cinematography is when Washington and Hawke both are driving around in the neighborhood and Washington pressures Hawke to take a drug known as PCP and soon after for the next couple of scenes in the film, the cinematography is switched to Hawke’s point of view and has him looking in a very blurred way as far as vision and having slurry speech mixed with the blurriness of the eyes due to the drug’s side effects. That scene pretty much opened the floodgates for a terrific adjustment of the cinematography to the character as it also did when Washington was on the ground dying after being shot many times. Editing There were quite a bit of editing work done with this film. Most of the editing was done to scenes with Washington and Hawke driving around in the squad car talking and there is over 12 minutes worth of scene editing that was not included in the film, at least as far as cuts and deleted scenes are concerned. Also, the film has an alternate ending to it as well, yet separate from the film (it is on the DVD version though). The editor of the film was Conrad Buff. Sound The sound throughout the movie was also one of the bright spots and hinged on a lot of hip hop (which was perfect for a film in that setting). The individual in charge of the sound was Russell Williams II and he was also the sound mixer of various other films such as Dancing with the Wolves and Rules of Engagement, which according to a lot of critics also had soundtracks that were very impressive. The sound in the movie is presented in Dolby Digital 5. 1. The sound from this film could have been â€Å"too much† easily, but the mixer was very productive in keeping it near perfect and not so â€Å"too much† with the sound. Besides, the sound was very easy to understand. Style and Directing The style of Training Day was unlike a lot of other crime action films. The style was more â€Å"in your face† and had a â€Å"gloomy† kind of vibe to it with the angles of the cameras and most importantly, the lighting as well in which Antoine Fuqua (the director of the film) had a great habit of in his films. The style of the movie resonated with the viewers in particular that know how dark and gloomy the streets can be at certain points in time. The style bordered between those aspects and how individuals were portrayed, dressed and etc. , which worked so well for the movie. The â€Å"in your face and getting dirty† style of this movie is what made it what it was in that it did not divert from a lot of reality and never over the top (just solid acting across the board). Impact of society on the film and vice versa The impact of society on the film stemmed from police corruption and brutality of not just citizens, but innocent bystanders as well. This was filmed in relation to the allegations and facts over the years about the system of the LAPD and how corrupt and violent they can be at times. This movie reinforces that stigma attached to the LAPD and attempts to show the world how some in the department can be at times, especially dealing with constant criminals on a daily basis. On the other hand, the impact of the film on society was that it opened up a lot of eye into how corrupt many departments all over the country can be at times when it comes to drugs and criminals. It shows that sometimes even the bad guys get a break in order to catch a bigger fish and how there are many pawns in the game (crossfire in this case). This film also let the people in on what a cop’s normal routine on the job is like and how stressful and sometimes erratic it can make an individual turn into. Genre The genre of Training Day is divided up into five distinct categories. For one, the movie is a thriller, drama, crime fiction, crime thriller, and adventure film. It varied between all of those genres throughout the course of the film. The film easily is a thriller in that it had you on the edge of your seat as it was so unpredictable from scene to scene. Of course, drama played a huge role and that is what drove the characters and story throughout the duration of the film. Last, but not least, was the crime involved in it all which made this a crime film (as with anything usually with cops). Application of at least one approach to analysis and interpretation The realist approach definitely defines this movie and it takes multiple viewings of this film and real world experience to really get to the root of this film. The director grew up in neighborhoods such as which is portrayed in the film and has a lot of experience writing these kinds of roles. This movie attempts to explain that corruption in the past has been rampant in cities like Los Angeles and how corruption is really easy to be caught up in when dealing with the people of the neighborhoods and city higher ups. The film maker is essentially trying to say that corruption happens and it happens in a lot of other places in the country and sometimes, there are good guys willing to bring down the bad guys (or cops in this case). Overall textual themes There were quite a bit of textual themes in this film. Most of the textual themes were corruption, power, and greed. A decorated, veteran police officer with everything to lose succumbs to power (which was his favorite), greed (which was unfortunate because he had a good career already) and corruption (the entire department up top was full of dirt). The central textual theme in this movie however was the seriousness and effectiveness in a lot of cases of peer pressure and how easily one could be reeled in to various things, even when they have everything to lose. Washington and Hawke both had great careers, children, family, and a lot going for them on the job, but due to the lust for power, peer pressure and greed, it eventually tackles both men to the point that recovery can be long and hard for Hawke, while too late for Washington.

The Cost Of Buying A Used Car Essay -- essays research papers

The Cost Of Buying A Used Car   Ã‚  Ã‚  Ã‚  Ã‚  This project has been put together to show the cost of buying and using a used car for one year. To show the different costs for cars I have made a chart on a later page. First, though, It probably would be good to tell a little about used cars.   Ã‚  Ã‚  Ã‚  Ã‚  Used cars are, for some, a good investment. The used car is good for cheap transportation, and fun. Used cars also have many different uses besides just driving around. Some people buy used cars so they can restore them, while other people buy used cars for their children to drive. While still others get used cars for spare parts. The point is that used cars are good for many different people, for many different reasons.   Ã‚  Ã‚  Ã‚  Ã‚  Some people like to own new cars and so they get rid of their old cars to make room for the new car. This proves very useful for the person that cannot afford a new car. Unfortunately, the used car is rarely in perfect condition, and can sometimes require some minor repair. Of course, one can't expect to find a great used car that does not cost more then a car in worse condition, but this is to be expected.   Ã‚  Ã‚  Ã‚  Ã‚  When one goes to buy a used car they should look for some key things, before buying the car:   Ã‚  Ã‚  Ã‚  Ã‚  1. Check the car's interior thoroughly. Was the car kept clean all this time or was it neglected? Is it up to what would be par?   &n...

Nintendo Company Ltd Essay

â€Å"Nintendo Company Ltd .was founded in 1889 as a producer of Japanese playing cards, but by the 1980’s the corporation had turned its attention towards the production of video game hardware and software†. â€Å"Since then, Nintendo has gone on to become the third most valuable company in Japan selling more than 470 million home game consoles and handhelds as of 2009†. Nintendo was founded by Fusejiro Yamauchi the great grandfather of the current president of Nintendo.† Nintendo’s products arose in the mid-1980s from the relative obscurity of the amusement arcade to change the concept of home entertainment in both Japan and the United States†. Strengths: Nintendo â€Å"strongly established brands†, â€Å"robust revenue growth†, â€Å"strong cash flow from operations, and â€Å"Nintendo derived most of its revenue from the video game business, Nintendo was in the lead in video console† (pg.C269). Weakness: Nintendo weakness is â€Å"Inventory shortages†.†Nintendo was unable to meet demand during 2007 and also struggled throughout 2008†.†In an interview on the website Game Theory, Perrin Kaplin, Nintendo vice president of marketing and corporate affairs, suggested that shortages were expected some time†. â€Å"We are at absolute maximum production and doing everything we can†¦but demand continues to be really high† (pg.C273). Also Opportunities: â€Å"Rising demand for company’s products and related software†, â€Å"growing US games software market†, and â€Å"increasing demand for online gaming†. Threats: â€Å"Short products lifecycle†, â€Å"slowdown of the Japanese, the US, and European economies†. â€Å"The five forces may be interdependent i.e. pressures from one direction can trigger off changes in another dynamic process of shifting sources of competition†. â€Å"Industry rivalry here occurs in the strategic alliances i.e. battle to control market†. â€Å"With huge players like Sony, Nintendo and Microsoft there is a tuff battle between companies to dominate the market†. â€Å"The threat of entrants into the industry can be negligible with the existence of players like Sony, Nintendo and Microsoft etc†. â€Å"There can be no substitute to the video games†. â€Å"The Power of Buyers in the video game industry is low as there are very few successful companies in the video game industry, therefore a small variety of video games available to the buyers†. â€Å"On the other hand, the Power of Suppliers is very high as there are more suppliers available to a handful of companies in the video game industry†. â€Å"Nintendo’s goal was to create games that everyone could play and a system that would appeal to women and people who had never played video games in the past† (pg.c273). Nintendo used the three generic strategies: overall cost leadership, differentiation, and focus. Nintendo’s strategy was to attract and target all age groups also to make the Wii easy to use whether the player is skilled or a novice. Nintendo was successful at this strategy because â€Å"According to Nintendo, one of the key differences between the Wii and the competitiors’ systems was the broad audience that the Wii targeted† (pg.c273). â€Å"Many of the Wii games were able to be played by all people of all ages, and they were easier to control than the complicated controllers of the Sony Playstation 3 or Microsoft Xbox 360†. Nintendo’s TV commercials of the Wii showed people of different ages and social classes playing the Wii† (pg.c273). Yes I believe all companies can use the strategy of attracting all age brackets with unique products that are easy, fun to use, and affordable. The Nintendo competitive strategy are that the make their consoles cheaper to manufacture. They can sell the base console at a profit while their competitors have to subsidize the retail price. It also gives Nintendo far more room to maneuver when it comes to using the price mechanism to take on that competition. Nintendo will be able to sustain their competitive advantage if they lack in supply of product with a high demand. What Nintendo need to do is maintain their supply so that it will be able to keep up with their competitors and keep clientele. This is the problem they are having which is a high demand for product with low supply. I believe Nintendo’s strategy has good intentions, if I was in position to advise Nintendo of their strategy is will be to change is their supply and demand. If you have a low supply of product how do you expect to make profit? I would advise them to make sure that there is a high supply of products to keep customers happy because there is a great possibility that the company can lose clientele to other competitors. Some customers go great lengths for entertainment and some will pay any price to have it. Nintendo needs to keep their ratings up along with the other companies that are competing and the only way to do that is to make sure that the products are available and the prices affordable. This was an interesting case to work on and I hope I did a good job. I had no idea Nintendo was founded in 1889, I thought it invented in the 1980’s. After reading this case I know that even the popular companies sometime struggle in certain areas. I have a Nintendo Wii and even though I don’t get to play it often but when I do it’s so much fun. The Nintendo Wii is definitely for all ages like it was mentioned in the case. From reading the case and doing research online helped me learn about how Nintendo was founded and their timeline of products. I learned about their rivalry with Sony, Microsoft, and their struggles with supply and high demand. How However Nintendo Wii price was reasonable compared to the playstation3 and xbox. I believe what attracts customers to the Nintendo Wii is that as far as I can remember Nintendo always included a free game with the console which Sony and Microsoft does not provide. My opinion Nintendo strategy has good intentions but to be the better competitor Nintendo needs all their areas to be strong especially their supply of products. Even if it means to hire more employees or outsource jobs to keep products in stock they should go that extra mile to keep their customers happy.

Airport Descriptive Essay

Once inside security at the Las Vegas International Airport, one can watch the excited people getting ready to take that once in a lifetime trip. There is a continuous hum of happy chatter, luggage wheels softly rolling across the floor, and cell phones ringing. It’s late in the afternoon, which is a prime time to get through airport security. The lines are short and the TSA agents are proudly dressed wearing their newly dry cleaned cobalt blue uniforms. A meticulously sewn on patch with our Nation’s flag and a magnificent eagle catches my eye, displaying a proud workforce and a dutiful employee.Each uniform displays a shining gold badge that catches the light and the black cords from the walkie talkies hangs close by. There aren’t many people and the TSA agents are standing tall and are eager and delighted to help the next traveler safely pass through security. A mother and her child are happily placing their items in the taupe rubber-maid bin getting ready to s lide it down the black conveyor belt as an important looking business man casually waits behind them.The little boy was obviously dressed to see someone special and proudly sports an army green jacket and a blue and red striped shirt underneath, his pants are clean but you can tell they have been worn dozens of times and he has spent much time on his knees probably playing with his precious red race car he is now happily placing in the container which is now passing through the airport scanner. After obediently placing his items in the bin the little boy slowly but obviously thrilled walks through the big airport scanner grinning at the TSA agent ahead of him.He suddenly jumps enthusiastically as the scanner beeps and promptly turns around and his mom and the well-dressed business man both laugh and admire his energy. His mother starts examining his pockets for any stowaway metal objects. The escapee was found and the boy tries his chance with the big scanner again. This time he suc cessfully makes it through with his pleased mom right behind him. Elated the boy hurries over to examine his red racecar making sure it survived the expedition in the scanner. After carefully gathering their items the mom and her little boy set out to catch their flight.

JAWS THE BOOK essays

JAWS THE BOOK essays In Jaws terror strikes. This terror is what fuels the story. When the first attack is learned by the worn everyone is gripped with fear. As more die this grip tightens and slowly chokes the town. The terror starts because the killer is unseen and unknown, impossible to see and impossible to escape. There is also the evident amount of death involved with the shark attack. The town is soon to fail with the attack of a shark on a local water front. The first wave of terror would have to be that there is a creature living right near you but totally hidden. Less then a mile between the shark and people, the shark sees you but you will never see the shark. Not only is it unseen but also heartless and mindless. It has a need to feast and anything in the water is fair game for it, no matter how inaccessible. People realize they kill and feel some amount of remorse or pain for what they do. A shark does not, what he eats, what he kills does not matter to it. The next wave of terror is the death. Christine Watkins went for a swim after a night of fun and out of no where the shark speeds over and takes a chunk out of her left leg. No one sees her die but they sure do find her body, parts. Ever your mother cant protect you. When the young boy Alex Kinter begs for a little floating on his raft he never sees the monstrous beast slide up and swallow him down. When is it safe to swim when there is a large heartless beast that seems to never leave in the water. A quick dip could be your last, a breath of fresh air could be your last word. Terror continues out of water, a community based on vacationers and the water is stopped cold when all of the water is unsafe. Business depends on custimers and with no customers business fails. The pyramid effect takes place first the vacationers do not come in fear of dying. Then local business begin to go down. After the citizens of the town dont make money. People must...

Brave New World and Individual Freedom Essays

Brave New World and Individual Freedom Essays Brave New World and Individual Freedom Paper Brave New World and Individual Freedom Paper Essay Topic: Brave New World The Motto of the World State is Community, Identity, Stability. With detailed reference to the novel, how do you  view this  in relation to individual freedom? â€Å"Community, Identity, Stability. † The motto that shapes and defines the entire civilized world. Civilians like Lenina believe that the motto has given them their individual freedom. â€Å"I am free. Free to have the most wonderful time. Everybodys happy nowadays. † (Page 79) Ironically, Huxley was trying to convey the exact opposite message. The motto really speaks of a heavy price paid freedom in exchange for collective happiness. Freedom to feel, freedom of identity, and the freedom to know and create. It is too heavy a price, perhaps, because freedom is never dear at any price. It is the breath of life. To ensure a community where â€Å"everyone belongs to everyone else†, individuality must be entirely eradicated. Babies are mass produced upon order in hatcheries according to castes, like lifeless dolls, existing only to ensure the smooth operation of the world. At the stage of an embryo, every citizen of the World State has its caste, gender, physique, career and mental capacity predestined. Further conditioning and hypnopaedia moulds everyone’s character according to the Controller’s suggestion – â€Å"Till at last the child’s mind is these suggestions, and the sum of these suggestions is the child’s mind. And not the child’s mind only. The adult’s mind too – all his life long. † (BNW, page 23) In other words, the whole being of the entire human race is controlled by the few World Controllers. Physically, mentally and spiritually. There is nothing left of humanity. People grow up with an indisputable set of morals and character already built into them, having no ability to choose who to be and what to think. Masses of human behave, talk, and think in the same way. Even if there is a chance to be different, they aren’t able to make that choice. They are confined in their minds; prisoners behind the invisible bars of predestination. Because â€Å"when the individual feels the community reels† (Page 94), emotions were to be reduced to the most superficial form possible to scaffold social stability. Firstly all family relations must be completely abolished. People no longer know what monogamy, romance, families and mothers are, and along with that, stripped of the right to practice them. Then there is the use of soma. As Mustapha Mond exclaims, you can now carry half your morals around in a bottle, because the slightest bouts of any negative emotions can be instantly cured by the drug. Like ostriches the whole civilized world choose to bury themselves in their soma holiday in face of the tiniest adversity. Living in that bubble of false happiness, they have lost all ability and freedom to have emotions. John the Savage believes that being happy all the time is a prison on its own, and he claims the â€Å"right to be unhappy†. After all, being a human, even at its most abject and abased state, is about the right to feel, to love and to hate. The citizens of the World State have also lost their right to know and to create. They are all intellectually degraded, even for an Alpha Plus. Watsons himself, the most distinguished Emotional Engineer admits that the hypnopaedic lines he writes are â€Å"idiotic, writing when there’s nothing to say†. (Page 194) Mustapha Mond explains the reason why they couldn’t afford to have people becoming too intellectual. After centuries of war, famine, poverty, diseases, heartbreaks and chaos, one day The Ford came along and decided that it is too hard being human beings. So he wiped out all arts, history, religion, emotions and relationship in effort to â€Å"shift the emphasis from truth and beauty to comfort and happiness. † (Page 194) In fact he reduced the entire humanity into a game of numbers and equations. Mond admits that â€Å"It hasn’t been very good for truth†¦But it’s been very good for happiness†. (Page 194) The motto and the entire World State wouldn’t be possible unless everyone succumbs to The Ford’s ideology. When he decided to abolish truth and beauty, inevitably he has also made the choice to strip off from Human its very last piece of flesh – the ability to reason and to make choices. In other words, freedom. Such were the price paid for what The Ford calls â€Å"civilization†. But of course, Lenina wouldn’t agree with that. References: enotes. com/brave-new-world/essays-criticism bookrags. com/essay-2006/2/22/13115/0989 gradesaver. com/brave-new-world/study-guide/short-summary/ bookrags. com/essayfree/Brave_New_World http://hotessays. blogspot. com/2010/05/essay-on-brave-new-world. html

LinkedIns New TOS Its Personal

LinkedIns New TOS Its Personal Last week, LinkedIn released a preview of its new Terms of Service which will go into effect in May. As I read through the new terms, it got me thinking about the experiences Ive had on LinkedIn and how they relate to LinkedIns new TOS - and of course about how these terms will affect my readers. LinkedIn Messaging Violations Abound Just yesterday, the following invitation request came into my LinkedIn account from the CEO of LawMatch.com: Hi Brenda. As a member of legal industry Id like to add you to my LinkedIN network. Im the CEO of LawMatch where we make it a priority to support law firms and legal employers like you. I look forward to networking with you on LinkedIN. In case it wasnt clear, I am neither a law firm nor a legal employer, so whatever or whomever sent me that message (Im assuming it was not really a personal message from the CEO) missed the mark big time. Heres another message, received from someone named Christopher Moore, â€Å"Manager at Machinery Trader†: Hi Brenda, Thanks for connecting with me here on LinkedIn. I must comment that you are a very pretty womanYouve got this cute smile that can melt an iceberg.Hope you dont mind my comment ? How is the weather in your city? Chris Im not sure which one of these messages made me angrier. The first one appears to be generated by a bot, and, well, the second one speaks for itself. At least both Sallie and Chris had the decency to write to me on LinkedIn where I am protected to some extent by LinkedIns Terms of Service. I can block and report both of them. In contrast, I have been completely unprotected when, on at least two occasions, I received messages similar to Chriss directly in my regular e-mail inbox. These letters came from men explicitly claiming to have gotten my information from LinkedIn, but LinkedIn said they had no power over the users because the messages were sent outside of LinkedIn. How LinkedIns New TOS Protects Against Unwanted Messages I believe LawMatchs message was spam generated by a bot, so I was able to report it. And I discovered as I was blocking Chris that LinkedIn has a new option allowing me to state that  the message makes me uncomfortable, threatened or harassed. Thankfully, LinkedIns Terms of Service say that both of the above messages violate LinkedIns policies. If indeed a bot was used on the first one, it violates the following rule in the Dos and Donts: DONT: Use bots or other automated methods to access the Services, add or download contacts, send or redirect messages. The second â€Å"romantic† message violates several other agreements: DO: Use the Services in a professional manner. DONT: Harass, abuse or harm another person; DONT: Act in an unlawful or unprofessional manner in connection with our Services†¦ Interestingly, LinkedIn does not make specific reference to the inappropriate use of LinkedIn as a way to harass women or solicit romantic connections. I hope they add something about it in their Professional Community Guidelines. Im going to request that. Both messages also violate the following current preclusions: DONT: Invite people you do not know to join your network. DONT: Use LinkedIn invitations to send messages to people who dont know you or who are unlikely to recognize you as a known contact. We all know how well those rules are going (pretty much everyone violates them as a network building method), and you will be happy to see that the violation has been taken off the donts list in the upcoming May 2018 revision of LinkedIns Terms of Service. Also taken off the list of donts: DONT: Use or attempt to use anothers account. If Im reading it correctly, this means my assistant can log in to my account without fear that the account will be summarily closed. There are some things you just cant control, even if youre LinkedIn. Im happy they have acknowledged that people are going to invite and communicate with people they dont know, and that people with businesses are going to get support to manage their profiles. Sadly, while LinkedIn might be able to stop the bots, they cant prevent wayward users from abusing the privilege of access to LinkedIns huge professional network. Im grateful for those blocking and reporting options, and believe me, I will continue to use them! How about you? Have you experienced LinkedIn violations and how have you handled them? What do you think of LinkedIns new Terms of Service? To get the latest from my blog on LinkedIn topics like this, sign up for my LinkedIn Professional Writing e-list.

Vertical Structure and Horizontal Structure of Organizations Assignment

Vertical Structure and Horizontal Structure of Organizations - Assignment Example Horizontal structures involve lateral relations, such as liaison functions, task forces, frequent unplanned meetings, and the use of formalized integrator roles. The advantage of a horizontal structure is a possibility of liberal and informal communication. The disadvantage is that this structure is effective and possible only in small organizations. The decentralized decision-making process allows employees greater involvement and fast decision-making. The advantage of vertical structure is greater control and delegation of authority. The disadvantages are lack of flexibility, decision-making from the top, centralization of authority and bureaucratic control of all activities. The examples of a vertical structure are Ford Motor Company, Toyota and Microsoft. These organizations have centralization of all management functions and require a high level of lateral interdepartmental coordination and communication involving unplanned face-to-face meetings and mutual adaptation. Coordination of sequential technologies is best accomplished through plans and schedules, whereas coordination of pooled technologies can be accomplished by the use of stan dard operating procedures (Mullins 304).

Holiday Song Research Essay Example | Topics and Well Written Essays - 500 words

Holiday Song Research - Essay Example James Pierpont was an American composer (Anderson). Jingle Bells’ original name was One Horse Open Sleigh, it was only released under the name Jingle Bells in 1859. This song was composed in English. The song sings of the jingle of the bells placed on a horses reins while pulling an open sleigh in the snow. Although Jingle Bells is associated with December, it was never written for the holidays in December. It was just a popular song people sung in the winter months to begin with. Only over the years did the song come to represent December holidays. I learned Rudolph the Red Nose Reindeer riding home on the school bus in the first grade. I did not care at the time Rudolph the Red Nose Reindeer had been composed by an American writer named Johnny Mack. Johnny Mack copyrighted this song in 1949. The song was composed in English. Johnny Mack published two other Christmas songs (Anderson). They were A Holly Jolly Christmas and Rockin’ Around the Christmas Tree. Every school child in America sympathizes with poor Rudolph. The little reindeer is ostracized because of a big bright red nose. Rudolph is vindicated once he helps Santa navigate his sleigh in the snow. Everyone loved him then. I think all school children root for the underdog. Rudolph the Red Nose Reindeer reminds everyone that there is always hope. This song also passes down the belief in Santa Clause. Mariah Carey and Walter Afanasieff composed All I Want for Christmas Is You together. Mariah Carey is American, while Walter Afanasieff comes from Brazil. All I Want for Christmas Is You was recorded in English. The song’s release date was Christmas of 1994. All I Want for Christmas Is You is sung by Mariah Carey. She makes her intentions clear. All she wants for Christmas is her lover. I think everyone can relate. Most people want to be with their lover over the holidays. Nine times out of ten, lovers fight over the holidays, but that one time out of the ten

Reflection paper Essay Example | Topics and Well Written Essays - 500 words - 18

Reflection paper - Essay Example Some simple issues or reactions in our bodies may be because of mental disease hence we ought to be very keen on some abrupt changes that may take place in our lives. For instance, suppose an individual who has been known to be active and noisy suddenly keeps quiet and calm while in the same company. Yes, one of the reasons is said to be mental disorder. Several remedies have been prescribed for mental disorders (Busfield 2-4). I have come to realize that my behavioral pattern is very important and worth noting. Although I may not be in a position to realize some behavioral changes in my life, I am determined to pay irrepressible attention to my life pattern and behaviors. I will settle on issues that do not, to the highest degree have an effect on my moods. My attitude towards mental illness is that it is with so many people of different classes. In fact, everyone is mentally ill and what matters is the degree of mental illness (Busfield 12-14). This chapter largely has made me evaluate and analyze how individuals behave around me. I tend to give more than enough time to people I chart and interact with as I am swayed that all of us are a bunch of ill populace. I am intensely sure that not all the remedies available to the mentally ill people are perfect but just a matter of tryout and boo-boo. Furthermore, I think different doctors may diagnose a mentally sick person and come up with different causes yet they attended the same medical class. No, that may not be the medical practitioner’s fault since the patient may behave differently to different people or situations. A doctor can also be depressed while diagnosing the mentally ill patient. Can he go on with treating the patient? Will he know that he is down in the dumps at that very point? I think the whole issue of psychological ill health is a very unfortunate situation. In future, I choose to concentrate on my anxiety, mood and promise to be watchful on drugs I take. I will train myself to change my

Business plan Essay Example | Topics and Well Written Essays - 3500 words

Business plan - Essay Example The critical success factors in the business include high quality nutritious burgers that are all natural and organic, reliability in service delivery, high quality sales staff, and strategizing an effective strong brand building that is associated with high quality, nutritious and uniquely flavoured burgers. The funding required to kick-start the business is ?658,000. With favourable performance, the projected sales will be ?950,000, ?1050000, and ?1160000 in the three consecutive years. Profit before taxation will be ?330,000, ?413,700, ?647,500 for the three consecutive years respectively. Background Healthy Bite Burger restaurant is a new start up business founded by [Names] who came up with the idea for a unique organic burger restaurant for their love and passion of healthy eating and the increasing trend towards health awareness. They wanted to provide a range of healthy organic burgers that are not only satisfying but also healthy, adding value to the customers. The three fou nders pride in their professional experience within the food industry. One of the founders has five years culinary experience and skills within a health oriented restaurant business, another has four years sales and marketing experience with the a grocery store, while the other one has extensive five years experience in website development, search engine optimisation skills, and online marketing. With their love for burgers, and their passion for healthy lifestyles, the three partners developed the idea for a healthy burger restaurant. Healthy Bite burger Restaurant will therefore be a restaurant mainly focused on providing unique healthy organic burger to the widening health conscious people. This unique burger will be a nutritious all natural organic burger targeting the health conscious population. The product will mainly be segmented based on flavours: that is beef, fish, duck, lamb, vegetables and chicken and, all bearing the brand name Healthy Bite Burger. Mission Statement: T o support healthy living among a wide array of people by providing burgers made from all natural healthy high quality organic products in a manner that is focused on adding value to people’s lifestyles Vision Statement: To be the leading provider of all natural nutritious organic burgers in Oxford region Values and Principles of the business: The business is founded on four core values and principles: Integrity in all business dealings, service to customers and their health, respect for individuals and striving for excellence. Earnest and Young projections for the period 2011 to 2020 shows that consumer spending on restaurants would rise by 12% over the period (Ernest & young, 2011:3), and consumers would still tend towards healthy all natural foods (Huxley, Land, Lobley, 2011:37; de Groot, 2012). Most Burgers available in the market are based on highly processed meat products which in most cases often lose big amounts of their nutritional value. While there are other organic burgers in the market due to the commitment of most fast food chains to adopt healthier foods (Paddock, 2008), Healthy Bite Burger Restaurant differentiates itself in that it not only provides information on nutritional content within its menu, but focus on providing a unique burger

Supreme Court Appeals Essay Example | Topics and Well Written Essays - 750 words

Supreme Court Appeals - Essay Example This refers to a court order that requests lower courts to send documents as well as materials pertaining to the case to the Supreme Court. The justices are required to vote to make a decision on whether or not the case has merit before granting a writ of certiorari (Denis et al, 2014). It takes a combination of different criteria for the Court to judge if a case is â€Å"certworthy.† A Circuit Conflict is the first criterion employed by the Supreme Court in granting certiorari. This criterion is used when there is a conflict amongst the lower federal courts concerning an issue. The conflict must be unbearable and current. The reputation of the lower courts involved in the conflict is a variable when employing this criterion (â€Å"Granting Certiorari† par.7). The Importance of a case is also another criterion for judging if a case is ‘certworthy.’ There are a number of different ways that a case can be important enough to attract the Supreme Court’s attention. Similarly, cases that are important to the polity due to the societal and political impact of their resolution, for example Brown v. Board of Education as well as Roe v. Wade, can attract the attention of the Court. As a rule, two other factors influence the Court’s assessment of the importance of a case: breadth, that is, the potential impact on many people as well as the effect on the federal government (â€Å"Granting Certiorari† par.9). Another criterion is the areas of Interest to the Justices of the Supreme Court. Some justices may have a particular hobbyhorse and that can influence on whether the Court awards certiorari or not. Repeatedly, a Justice’s area of interest is determined by personal history as well as geographic origin. For instance, justices from the West might be favor of granting certiorari in water rights cases. Flagrant abuses of justice or flagrant disregard for accepted legal doctrine can sometimes

Business plan Essay Example | Topics and Well Written Essays - 3500 words

Business plan - Essay Example The critical success factors in the business include high quality nutritious burgers that are all natural and organic, reliability in service delivery, high quality sales staff, and strategizing an effective strong brand building that is associated with high quality, nutritious and uniquely flavoured burgers. The funding required to kick-start the business is ?658,000. With favourable performance, the projected sales will be ?950,000, ?1050000, and ?1160000 in the three consecutive years. Profit before taxation will be ?330,000, ?413,700, ?647,500 for the three consecutive years respectively. Background Healthy Bite Burger restaurant is a new start up business founded by [Names] who came up with the idea for a unique organic burger restaurant for their love and passion of healthy eating and the increasing trend towards health awareness. They wanted to provide a range of healthy organic burgers that are not only satisfying but also healthy, adding value to the customers. The three fou nders pride in their professional experience within the food industry. One of the founders has five years culinary experience and skills within a health oriented restaurant business, another has four years sales and marketing experience with the a grocery store, while the other one has extensive five years experience in website development, search engine optimisation skills, and online marketing. With their love for burgers, and their passion for healthy lifestyles, the three partners developed the idea for a healthy burger restaurant. Healthy Bite burger Restaurant will therefore be a restaurant mainly focused on providing unique healthy organic burger to the widening health conscious people. This unique burger will be a nutritious all natural organic burger targeting the health conscious population. The product will mainly be segmented based on flavours: that is beef, fish, duck, lamb, vegetables and chicken and, all bearing the brand name Healthy Bite Burger. Mission Statement: T o support healthy living among a wide array of people by providing burgers made from all natural healthy high quality organic products in a manner that is focused on adding value to people’s lifestyles Vision Statement: To be the leading provider of all natural nutritious organic burgers in Oxford region Values and Principles of the business: The business is founded on four core values and principles: Integrity in all business dealings, service to customers and their health, respect for individuals and striving for excellence. Earnest and Young projections for the period 2011 to 2020 shows that consumer spending on restaurants would rise by 12% over the period (Ernest & young, 2011:3), and consumers would still tend towards healthy all natural foods (Huxley, Land, Lobley, 2011:37; de Groot, 2012). Most Burgers available in the market are based on highly processed meat products which in most cases often lose big amounts of their nutritional value. While there are other organic burgers in the market due to the commitment of most fast food chains to adopt healthier foods (Paddock, 2008), Healthy Bite Burger Restaurant differentiates itself in that it not only provides information on nutritional content within its menu, but focus on providing a unique burger

CRITIQUE OF QUANLATATIVE ARTICLE Essay Example | Topics and Well Written Essays - 1000 words

CRITIQUE OF QUANLATATIVE ARTICLE - Essay Example The authors convincingly states that culture and financial capacity were hindrances to the divergence in the delivery of healthcare services to the Hispanics and immigrants. The authors insist that focusing on the removal of the two hindrances should be prioritized (Im, Guevara & Chee, 2007). Further, the authors use secondary resources to back up the hypothesis. The secondary sources include the 2002 Andersen et al. findings that Hispanic patients had to endure more pain and lesser quality of life healthcare services compared to the white Americans and the African Americans. The authors use another secondary source, Cleeland et. al., showing the language barrier prevents the vivid transfer of healthcare information between the healthcare provider and the Hispanic cancer patients. The misinformation between the Hispanic patients and the English-speaking White and African Americans created a vague picture of the patient’s true medical condition. The miscommunication precipitate d to medical professionals prescribing less effective medicines or medical procedures (Im, Guevara & Chee, 2007). Critique of the methodological congruence of your article. Substantiating the research view, the authors’ research methodology is to conduct an online forum with 15 Hispanic patients (Im, Guevara & Chee, 2007). The authors used secondary resources to back up the thesis statement. The authors sought to find out the Hispanic cancer patients’ pain management status, compared to non-Hispanic cancer patients’ pain management status. The online forum was used to gather data to affirm or negate the authors’ hypothesis (Nowaczyk, 1988). Further, the authors chose 15 respondents from a total population of 105 Hispanic cancer patients. The 15 chosen respondents were 18 years old or older. The selected respondents were of Hispanic ethnicity. The average age of the respondents is 49 years of age. 80 percent of the total 15 respondents belonged to the fema le gender. Almost 50 percent of the respondents graduated from middle school. Additionally, more than 90 percent of the respondents were jobless. Lastly, 60 percent of the 15 respondents are Mexicans. The other respondents were a Chicano, a Cuban, a Guatemalan, two Hispanic Americans, and one of vague Hispanic origin. The authors explain that patient-based healthcare research includes studying their ethnic culture’s influence on healthcare delivery services (Im, Guevara & Chee, 2007). Critique of the analytical and interpretive preciseness. Substantiating the research view, the authors use impressive analytical and interpretative preciseness. Showing the statistical tools’ findings, the authors offer convincing evidence that hurdles to better cancer healthcare services should be removed, at all cost. To ensure the findings are accurate or realistic, the 15 respondents were given wide freedom to exchange information among the other respondents. One Hispanic culture that cropped up was that Hispanic women are culturally trained to prioritize filling the needs of her children and family over her own personal needs and wants. The respondents commented that they were not forced by the researcher to pick one or more prepared answers to the forum discussions. Consequently, the average female Hispanic respondent felt that her

My Mother Essay Example for Free

My Mother Essay Of all the persons in the world, my mother loves me most, and I also love her from the core of my heart. To me, she is like a living goddess who takes all kinds of pain and care for my sake. When I am sick, she spends sleepless nights by my sick-bed. When I come first in my class exami-nation, she becomes perhaps the happiest person on earth. see more:essay on my father in marathi From my childhood, I have been greatly influenced by my mother. She has always guided me in the right path in every step of my life. She has taught me discipline, manners, and the sense of duty towards others in the family and in the society. I remember that she used to relate to me many oriental and mythological tales, when I was a child and did not know ho\V to read and write. She has taught me to love my country and my countrymen. She helps me every day in preparing my home-work given by the class-teacher. My mother is an ideal woman in my life. I feel myself fortunate for being born as her son. She is very anxious about my health, my education, and my prosperity. I feel that there is no other person nearest to the heart than a mother in this world. My mother is an affectionate and pious lady. She loves me very much. I love her, too. She takes care of all of us. She gets up early in the morning, makes our breakfast, lunch and dinner with her own hands. She looks after the cleanliness of the house and furniture, and also our clothes and health. When I fall sick, my mother passes sleepless nights by the side of my sick bed. Her anxiety and her fear disappear after my recovery from illness. In my eyes, she is really an ideal mother. My mother has taught me the importance of discipline, good manners, honesty, sense of duty and reverence towards the elders in life. She also taught me to defend and help the poor and the weak, and lodge a protest against injustice. When I was just a child, my mother used to tell me many oriental and mythological tales. When I grew up a little, she taught me how to read and write. Even to this day, she helps me to prepare my homework given by my class teacher. In every matter of my life, I depend on my mothers help and guidance: Her blessings are always with me.

Tesco: Management in Malaysia

Tesco: Management in Malaysia Tesco is the third largest grocery retailer in the world after Wal-Mart and Carrefour. It is headquartered in Cheshunt, United Kingdom. Tesco was founded by Jack Cohen from a market stall in Londons East End in 1919. (Tesco PLC About us Our history) The name of Tesco came from the initials of T.E Stockwell, who as a partner in the firm of tea suppliers, and CO from Jacks surname in the year 1924. Under the leading of Jack, its business has grown over the years and now operates in 14 countries around the world, employ over 500,000 people and serve tens of millions of customers every week. Tesco operate in Malaysia by having alliance with local enterprise group, Sime Darby, who hold a 30% shares in the business. Since Tesco opened its first store in Malaysia in May 2002, Tesco has opened 46 stores across Peninsular Malaysia. Tesco has a strong track record of supporting local small and medium-sized enterprise (SMEs) and small traders. In 2007, Tesco Malaysia offers a special ClubCard which is the Green ClubCard Points for business customers to specially meet the needs of local operators. To help small retailers develop and compete, Tesco also support them by offering technical advice, training and support, as well as preferential access to the Tesco supply chain and reduced rates to Tesco malls. (Tesco PLC About us Our businesses) Planning is the function of management that involves setting objectives and determining a course of action for achieving those objectives. It is also often called the primary management function because it establishes the basis for all the other things managers do. Managers should be able to plan and be aware of the environmental conditions that the organization facing and forecast future conditions. Strategic planning This is the highest position in the company example board of directors. It involves SWOT analyses in determining how to position the organization to compete effectively in their environment. Tescos strategic planning is based on the organizations mission, which is its fundamental reason for existence. Managers of Tesco require information from both internal and external sources. Survey and interview carried out by the managers are crucial in order to understand well about the companys direction. Tescos strategy is to make their shopping trip as easy as possible for their customers. Besides that, the management of Tesco is constantly seeking for ways to reduce the price in attention to attract more customers. They utilize shopper insight to deliver ease of shop at anywhere around the world. Tactical planning It is the planning that is designed to develop relatively concrete and specific mean to implement the strategic plan. It is the middle level of managements. Tescos tactical planning includes qualitative and internal sources of information. Besides, routine information is also needed in the tactical planning. Managers in Tesco should have the ability to develop contingency plans to make sure category growth is within the expected parameters. Creation and execution of annual category plan to identify gaps and opportunities for retailer to exploit is also fundamental for Tescos management. Operational planning It support the operational managers by keeping track of elementary organization activities and transactions. Systems answer routine questions and track the flow of transactions through the organization such as: systems to record bank deposits or track the number of hours worked each day. Operational planning is the lowest level of management in an organization. Daily, frequent and regular information are needed in order to perform any task. Tescos operational managers usually use internal sources of information to carry out tasks. Besides, qualitative information is also essential in the operational planning. By going through the quantified analysis, managers in Tesco are able to create retailer specific promotional programs. Workforce planning It is the process of analyzing an organizations future needs for people in terms of numbers, skills and locations. Workforce planning in Tesco allows the organization to plan how those needs can be met through recruitment and training. As a Workforce Planning Manager, he or she should be able to provide accurate call forecasts, shrinkage patterns and productivity reports to maximize Contact Centre activity. Monitor ongoing service level performance, escalating quickly to identify and manage emerging service issues are part of the managers responsibilities. Tesco is growing, therefore it needs to recruit on regular basis for both the food and non-food based of the business. Hence, workforce planning is vital for the company in order to expand its business. Customer planning Customer planning manager in Tesco will have to drive category growth make use of this household brand and retailer brand portfolios through a combination of research, merchandising, planning and working with category development and buying contacts within accounts. Creation of branded and own brand solutions is needed to support the category growth within the retailer. Besides, Tescos manager is playing an important role in manage and support retailer category reviews. They have to drive category benefit in order to achieve the objectives of the company. Leading Leading in an organization is directing the work activities of others. Leadership in Tesco is about influencing, motivating and inspiring people. People at each levels in Tesco organization, from administrators and customer assistants to directors have their own responsibilities and timescales. Each people will face different types of decisions.This influences the most appropriate leadership styles for a specific work and for a given project. Tesco managers have responsibilities for front of house (customer-facing) staff as well as behind the scenes employees, such as office staff. Before making a decision, the manager will consider the task in hand, the people involved and those who will be affected (such as customers). Various internal and external factors may also affect the choice of leadership style used. Internal factors include the levels of skill that employees have. Large teams may have members with varying levels of skill. This may require the manager to adopt a more direct ive style, providing clear communication so that everyone knows what to do to achieve goals and tasks. On the other hand, team leaders may take a more consultative approach with other managers of equal standing in order to get their co-operation for a project. External factors may arise when dealing with customers. Qualities of leaders in Tesco According to Tesco Management a leader needs to exhibit certain qualities in order to effectively exercise their leadership functions. These are: Group Influence a leader must generate willingness to achieve desired goal or objective. Command a leader must decide upon a course of action as quickly as the situation demands and to carry through with a firmness and strength of purpose. Coolness a leader must remain composed under testing or trying conditions. Judgment to produce effective results, a leader must possess the ability to arrange available resources and information in a systematic and commonsense way. Responsibility a leader must demonstrate sustained effort combined with a degree of dependability in order to complete a task or achieve an objective (Kermally 2005). Management styles and leadership used in Tesco Tescos tend to use autocratic leadership style. Autocratic leadership style is characterized by decision making fully by the manager. This is because the company needs to and the tasks need to be done quickly or else they would not be done. For example, a task that is set for a shelf filter to put the milk out but has not been told to put the milk out because the management is still deciding who is going to put what out, so the milk still will be in the storage and the customers cannot buy it. To run the Tesco sufficiently, the management uses autocratic leadership style. Besides that, Tesco also uses management by objective. They use this because the management states to each employee in their decision analysis what their objectives are for a certain period. Also each manager is set objectives by their line manager for their team. For example, the sales team objective that has been set is to increase the amount of customers rising Tesco by 25%. This is how Tesco is structured and managed. Organization Organizational is a deliberate arrangement of people brought together to accomplish some specific purpose. Management is the process of getting things done, effectively and efficiently, with and through other people (Stephen P.R,DavidA. DeCenzo, Mary. C, p. 26 -27). Managers are responsible for arranging and structuring work to accomplish the organizations goals. Tesco divides its employees into departments in order to achieve a better performance, effective and efficiency. The functional departments inside the Tesco are as below. Administration: It is to create an ordered way of working which enables the business to function smoothly. It provides the proper controls and methods of supporting the people within the organization. The admin managers would make an ideal administration system to have proper procedures for controlling and monitoring work. Hence, there would have to be a high level of supervision and well-motivated staff. Administration system is a very important department as well as they are the backbone of the organization, and without them the business  would not be organized enough to reach their objectives. Distribution: It helps Tesco to maintain the most competitive prices and improve customer service and always striving to make life better for customers, simpler for staff and cheaper for Tesco. The distribution managers are responsible to develop, promote and sell central distribution services to Tesco suppliers. They also work closely with Tesco Distribution Centers and suppliers in ensuring agreeable distribution service level and cost. This program offers a wealth of opportunity and provides customers with a chance to make big changes in how they operate. Finance: The management is responsible for the transactions of Tesco. This team provides management information to measure and monitor the business, either in the form of corporate steering wheel, five-year plans, operating budgets, forecasts or weekly/monthly financial results. The finance managers should be able to set budgets and forecasting resources needed and drive action plan to achieve the budget. They have to ensure financial reports are created, updated and distributed to the management team on timely basis. Human Resource: Nowadays, human resource developing is a key activity in today organization. (Beardwell, I., Holden, L. Clayton, T 2004:266) The organization is training and development of employees, communication and consultation, and rewards and benefits linked to achieving steering-wheel targets. This way is used to measure the performance management (Anonymous, 2003). The Human Resource Managers are responsible to make a complete and feasible human resource management plan by using different strategies to manage those employees. They also ensure to across the business have world-class skills and tools to meet the needs of people and ultimately Tescos customers. ICT: ICT works to improve communications between business areas to improve stock availability and streamline processes. Every aspect of their operation such as stock, distribution, payroll, communication methods are controlled by ICT. ICT managers have to ensure that customers experiences the checkout process which mean the system and processes at the tills need to be simple and smart. They also have to get new ideas like Self Scanning Checkout which the customers love. Therefore, ICT is truly a business partner which integral to all business operations. Marketing: It consists of a number of areas including local and stores marketing, price and promotions and brand marketing. It works closely with the Customer Research and Analysis team to understand the customers and their trends. The marketing managers are responsible for seeing that basket size regularly increased, that the journey for customers is simple and effective, as well as planning for the future. All in all, marketing acts as the voice of customers which means they not only communicate with customers through eye-catching advertising campaigns, but influence the rest of Tesco to meet customer needs. Customer Service: The aim is to try harder for Tesco customers than anyone else and to treat them as they would like to be treated. Thus, Tesco Customer Service Centres is set up as a place that serves up excellent customer service. Customer Service managers would be responsible to ensure the customer service options are managed effectively. They also manage a competent after sales service, extended warranty and credit service for customers. Now, they are making customers experience with them which is where Every little Helps comes from, as its something they strive to every day. Research and Development: It is focus on delivering major improvements to Tescos Store Ordering and Supply Chain systems to deliver better product availability, reduce stock holding and lower waste. This department covers four major areas of the business such as Sales Forecasting and Ordering, Depot Ordering, Optimization and Simplification and Business Insight. The project managers are able to lead multiple high-profile projects and deliver major improvements across the supply chain through redesigning systems and processes. In a nutshell, much of work relies on their ability to combine in depth analysis with practical recommendations and the perseverance to get ideas implemented. Controlling Control is the management function that involves monitoring activities to be secured that being accomplished as planned and correcting any significant deviation. Control is important in any management this is the only way that managers know whether organizational goals are being met. If managers did not control, they have no way of knowing whether their goals and plans were being achieved and what future actions to take. Control is sales department Tesco management experiences the improvement of sales over sometimes. Tesco management make sure their employees understand all the sales products, this is to take advantage of the opportunities presented by the organization and the management increasing sales can be trough special offers to customers, in addition to make customers to buy more and increase their products. Control of quality of products Tesco management make sure all the products are very good quality and the management make sure all the products are used from their community trade. In addition the management provided a good quality of products and met the needs of customers. Control and monitor resources Taking appropriate care from variation resources are very vital for Tesco management, it will help to save them in financial issues. Tesco management make sure all the equipment regular check and replace them as soon they are damaged and update latest software this to make sure their employees feel happy and make ease in their job. There is critical need to service the customers around clock. Tesco as a global retail business that span many time zones, the management gave flexible working option to some employees this can improve morale and help retain people within business and promote diversity as a key improving performance. Tesco management provided professional and skills training through programs technical skills development. Tesco has long-term established policy on promoting an equal opportunities and diversity across the global business. The most important things leading to the success of Tesco There are four most important things that leading to the success of Tesco. Firstly, Tesco is giving great value for their customers. They never ever compromise on their customer services. They are having a motive that customers are always first and right. Tesco train their employees in such a way that they give the best services to the customers. They also have good behavior with their customers. This is one of the important things that are leading to the success. Secondly, Tescos giving importance to their employees. They are giving good facilities and best services to their employees. The management make the strategies in such a way that employee feel like their job is secure and enjoy their work. The employees also have given the discount cards. Tesco gives friendly environment in the working place to their staff. They give good rate and respect compare to the other big organizations. Thirdly, the Tesco give main focus to control the cost and price of the products. To attract the customers and to be successful organization, they give the customers low prices of products and offer them high quality products. Although Tesco always negotiate their prices as compared to the general market, the main products of the Tesco are their own. So there are different cost centers in Tesco like labor cost, product cost, direct cost, indirect cost, maintenance cost and delivery cost. Lastly, Tesco have new technologies to manage their business. Every year they are changing the strategies and operations. The whole business is computerized with new and advanced technologies. They handle their stock, cash, inventory and staff wages and account of the company. They also introduced their CCTV cam recording for the customers and staff safety, this is to prevent stealing. Major challenges facing by Tesco over the next five years Tescos major challenge is to overturn failure to become a player in the US market. Tescos target is to break record in the US market by 2013. To achieve the goal, Tesco have to look for developing markets such as Asian country where there is a large proportion of the population is underserved by quality supermarkets. Apart from that, lack of consumers confidence towards the products is also one of the major challenges. To survive the plunge, Tesco should start diversifying operations and to invest more on Tesco bank, insurance and mobile communication portfolio. Moreover, Tesco is also facing another challenge in technological advancement. Software have to be kept updated all the time in order to make ease to their employees. Tesco should design an application or website to create convenience for the customers to look for sales and to check for points accumulate. In order to make their brand product as a strong brand is also part of the major challenges. The product made by Tesco must be in good quality and innovative. However, to maintain and improve the freshness of the product is also accounted in the challenges. Critical review Tesco sells daily necessary things such as food, nonfood, electronic, house equipment and others items. Tesco sells more than 23,000 items. Tesco have been critiqued good and bad review from customers, employees and managers. The practices that Tesco using for maintain their sells are PESTLE analysis. Political Factors Tesco operates around the globe. Tesco performance is highly influenced by political and conditions of these countries (ivory research ltd, 2005). Tesco provided mix of job opportunities from flexible, such as lower-paid and locally based jobs and highly-skilled, higher-paid (Balchin, 1994). For example, without the flexible system, their financial will be affected due to the difficulties in finding employees with highly-skilled but lower-paid. The flexible system can insure people factors work with them without compromised with their objectives. This will make the employees can improve their skilled and loyalty with their companies. Recommendations: provide more motivation and training Economic factors Economic is one of the concern to Tesco, they are likely influence demand, costs, prices, and profits (Ivory research ltd, 2005). With highly unemployment, which the decreases the effective demand required to produce such a good products. For example, if someone is to demand with his work this will affected his job performance. Due to working in large scale and few employees. This mean the management need to hire a unemployment, this can make the jobs more easy and the demand can be negotiate. Recommendation: offering a jobs and benefits to the employees, find a good suppliers with good production and loyalty, give opportunities to their employees to improve their performance. Social factors This has a significant influence in business managed the organization is made up of people. The fact that it determines the people environment of business. For example; without social with people Tesco will not know what the customers needed and wanted. Social communication need to build up among them and customers. Recommendation; need to change the communication skills to all employees, make them be professional in their tasks. Technology factors Nowadays, technology is helping us with everything. Tesco make sure all the electronics and software are up to date with technology update. This will provide good environment for both customers and Tesco employees. This will give better benefits service, and more personalized and shop with more convenient. For example; nowadays smartphone have taken our lifestyle, so everyone needs to be in hurry and fast. Now various type of application has been invented and software also has been updated. With the smartphone we can easily access to buy our items or groceries at the tip of fingers. Tesco has made application for that Clicks Bricks Recommendation; always make sure the equipment is on the maintained, always update the software, update with the customers. Conclusion It is not a coincidence for Tesco to last and even become one of the top grocery retailer until today, but it is needed to thank to the management system in Tesco. Although there is a geographically diversify due to decentralized basis, the management systems in different countries are still more or less the same. Tesco has a pretty complete organization by having different department to smoothen operation of daily routine, every single employee knows about their specific duty and could perform it well. While a comprehensive planning by the manager is essential to acquire the maximum output from the employees, manager also playing a vital role in leading the employees to approach the objective in a more effective and efficient way. The controlling of employee by managers also make sure that thing wont go wrong and even it does, rectify can be done spontaneously to prevent unwanted loss. Upon doing this assignment, we learned that management principle is not only related to business and commercial activities only, but, its also applicable in our daily life. For example, the autocratic leadership style that is being practicing by Tesco, although it seem that that is a lot of restriction under the autocratic system, yet, the applying of this system can ease us in doing our task that is being assigned. We can reduce the time on figuring new way and method to solve it but just simply follow the conventional procedure. This can help us to save time and at the same time ensure the quality of our work.

McDonalds Corporation Essay -- GCSE Business Marketing BTEC Coursewor

McDonalds Corporation McDonald’s is the undisputed king of burgers. This has been the trend in the fast-food industry from their creation in the 1960’s to their massive growth in the 70’s, 80’s, 90’s, and now the new millennium. Over the past forty years, McDonald’s has fully taken advantage of their strengths but because of maturity in the fast food industry, more focus will have to be put on opportunities, weaknesses, and threats. Strengths. The first strength of McDonald’s has been their product strategy. Throughout the past three decades they have simply been a hamburger and fries Restaurant. Growing customer wants and needs along with increased competition has forced them to alter and improve their menu to better fit the environment. Factors such as growing competition and consumers becoming more health conscious have forced them to make these changes. Today McDonald’s offers a wide variety of products that consist of 26 items. Breakfast items include biscuit sandwiches, Egg McMuffin, hotcakes and sausage, sausage McMuffin with egg, and scrambled eggs. Sandwiches include the Big Mac, cheeseburger, Crispy Chicken Deluxe, Filet-O-Fish, Grilled Chicken Deluxe, Grilled Chicken Salad Deluxe, hamburger, Quarter Pounder, and the Quarter Pounder with cheese. Dessert items include baked apple pies, chocolate chip cookie, hot fudge sundae, ice cream cone, McFlurry, and milkshakes. Other items on the menu include the apple-bran muffin, Chicken McNuggets, French fries, Garden Salad, Happy Meals, soft drinks, and other beverages. Promotion has also been a strength for McDonald’s. They have always focused promotion around good food, friendly folks, and fun. They have also spent a considerable amount of money on promotional programs such as Monopoly, Happy Meals, and the Big Mac. In addition to these promotions, McDonald’s signed a ten-year contract with Disney combining promotions for food items with Disney movies. They also continue the successful Beanie Baby promotion that is credited as the company’s most successful promotion ever. On October 25 they introduced the American Trio Collection of Beanie Babies that celebrate the American Political Process. In addition to promotion, McDonald’s has also been successful at placing restaurants in every available position. The increase of outlets per year has re... ...ket. These restaurants have the ability to be expanded throughout the United States and provide a large amount of sales domestically. This will be growingly important as sales in current McDonald’s restaurants flatten. These restaurant chains may also have the ability to be expanded internationally depending on their success in the U.S. An opportunity that McDonald’s has not been taking advantage of is their environmental concerns. Recently McDonald’s was honored by the U.S. Environmental Protection Agency for their conservation and recycling efforts. The EPA cited McDonald’s as the industry leader because of its continual review and evaluation of packaging materials. This is something that could be used in a promotional effort to better their image in consumers’ minds. It could be positioned directly against competitors to show that McDonald’s does care about the environment. McDonald’s has done well with establishing a plan for future growth and expansion. As long as they continue to build awareness for their other brands, expand internationally, and better manage product introduction in existing McDonald’s restaurants, they will continue to be number one.

The Effects of Slavery on African-Americans

Slavery obviously had no small affect on the lives of millions of African-Americans in America. Both the North and South had strict rules on how the race was placed in society, rules that placed them far beneath any social class in America. It could be said that even free slaves, could never actually be â€Å"free† due to a complete lack of social equality granted by the American Government. Blacks were treated as something less than a human being, something like a product; this product was sold and traded around the country, and was the basis of the entire country's economy.Working in the fields from dusk to dawn not only hindered African-American's physically, but also exhausted them in the social and mental aspects of life. Slavery affected the lives of African-Americans in the South and the North by hindering them socially, mentally, and physically. Socially, African-American's were at the complete bottom of the list. Even the backwoods, workless â€Å"hillbillies† who lived nearly as harsh of lives as the African-Americans did were well above the slaves in social aspects.African-Americans in the South were completely deprived of any sort of education, including the simple knowledge of reading and writing. Black schools in the North were much despised, in one case, a school dedicated to the teaching of African-Americans was drug into a pond by a group of local whites. Blacks, horribly mistreated had virtually no legal rights, and could not even testify against a white person in court. This meant that no matter how brutally a slave was beaten, he could not do a thing about it.The â€Å"free† blacks had little freedom also, and were treated as a kind of â€Å"third race† in society. These people were essentially slaves still, only without a master. Secondly, African-Americans were hindered very much in the mental aspect. Blacks had no hope of social mobility in their country and recognized this. This, to many blacks became a degrad ing truth. They also felt deprived of their dignity and responsibility in the world. Knowing all of these depressing truths, many blacks esentially gave up and stopped putting so much effort into their role in society.Thus began the stereotype of the â€Å"lazy† African-American, who did just enough to get by, or purposely destroyed machinery in hopes of dodging work. Treatment of blacks within the family varied, some blacks in the upper South were treated as family while blacks in the deep South were whipped and branded on a regular basis. Lastly, the most apparent type of abuse that the African-Americans had to deal with was the physical abuse. Blacks toiled in the fields of cotton from dusk to dawn during their long work days.Masters were allowed to punish their slaves as they pleased, allowing them to whip their slaves if they weren't pleased with their effort. The Government offered no real type of protection to slaves due to the law that forbidded any African-American t o testify against a white in court. Even African-Americans that were finally free had to fear that they may be recaptured at any moment, and they could do nothnig about it. In the North, blacks were definitely a rare race. The blacks that were seen were discriminated against significantly, some blacks weren't even allowed entrance to certain states!In conclusion, African-Americans were placed at the pit of society throughout the 19th century. They had virtually no rights, and were worked tirelessly for a lifetime. African-Americans were not only exhausted by physical work, but they were also beaten in the mental and social aspects. Blacks almost always kept hope, and used the idea of being a free black as motivation, though this third race didn't have such a well-off life either. Slavery affected the lives of African-Americans in the South and the North by hindering them socially, mentally, and physically.

Linear Equation and Boarding Rate

Linear Equations in the real world Problem 1)  A cab company charges a $3 boarding rate in addition to its meter which is $2 for every mile. What is  the equation of the line  that represents this cab company's rate? | Problem 2)  A cab company charges a $5 boarding rate in addition to its meter which is $3 for every mile. What is  the equation of the line  that represents this cab company's rate? | Slope of this line  : 3 y-intercept of line: 5 Equation of this line(slope intercept form)  : y = 3x +5 Problem 3)  A cab company charges a $3 boarding rate in addition to its meter which is $? for every mile. What is  the equation of the line  that represents this cab company's rate? | Slope of this line  : ? y-intercept of line: 3 Equation of this line(slope intercept form)  : y = ? x +3 Problem 4)  A cab company charges a $4 boarding rate in addition to its meter which is $ ? for every mile. What is  the equation of the line  that represents this cab company's rate? | Slope of this line  : ? y-intercept of line: 4 Equation of this line(slope intercept form)  : y = ? x + 4 Problem 5)  A cab company does not charge a boarding fee but then has a meter of $4 an hour. What  equation  represents this cab company's rate? | Slope of this line  : 4 y-intercept of line: 0 Equation of this line(slope intercept form)  : y = 4x Problem 6)  A cab company does not charge a boarding fee but then has a meter of $4 an hour. What  equation  represents this cab company's rate? | Slope of this line  : 4 y-intercept of line: 0 Equation of this line(slope intercept form)  : y = 4x Problem7)  A cab company charges a $1 boarding fee and has a meter of $1/3 an hour. What  equation  represents this cab company's rate? | Slope of this line  : 1/3 y-intercept of line: 1 Equation of this line(slope intercept form)  : y = 1/3x+1 Need help with this page's topic? | At how many mnutes do both companies charge the same amount? | Never, the slope of the graphs of their rates is the same. Parallel lines  never intersect. | | At how many minutes do both companies charge the same amount? | 20 Minutes| | |

Reminiscences of the Japanese Occupation

In his seventies, Mr Rajoo is my uncle. He showed great enthusiasm and related his experience in Tamil during the 3 hours interview. His accounts shed light on the ways how individuals inject meanings to a particular subject. Background Mr Rajoo was born in 1930. He was the second son in a family of 10 children. His family lived in a village in Sembawang which was near to one of the Naval Base which was owned by the British. When the Japanese invaded Singapore, Rajoo’s family staying in North of Singapore then they moved as far as Tampinese. His family used a bullock cart to transport some of their properties.They stayed away from their home for a year. Then they returned to their village. So he had a chance to witness the Japanese rule in other parts of Singapore as well as his own hometown. The Dark Years of Japanese Occupation The impending presence of the Japanese on Mr Rajoo’s daily life was felt as early as 1941. As a 11 years old boy, his family and he faced seve re shortage of food and other necessities like medical. ( Q1 ) When the British surrendered, they did not want Japanese to enjoy the fruit of their labour. All the rice in the warehouse was sprayed with limestone.As limestone is white, the Japanese did not suspect any foul play by the British . So those who ate the rice had diarrhea . Japanese took over much of the foodstuffs and other goods for the use of their army. Due to the food shortage, essential food stuffs like rice, salt and sugar were controlled. Ration cards which limited the amount of food for each person was given out. ( Q4 ) His family lived on a simple diet and found other food substitutes for those food items which were scarce. Tapioca and sweet potatoes were used as substitutes for rice ( Q3 ) and palm oil or coconut oil was used as cooking oil.Even in schools pupils grew and took care of the vegetable plots. This was the widespread situation in Singapore during the Syonan-To years. Many historians have written abo ut the food scarcity during the Syonan rule. There are a lot of evidence to state that during the Japanese rule, many people suffered from malnutrition and diseases as they did not have well balanced meal. Those taken as prisoners of war also suffered under the iron grip of the Japanese and many died out of malnutrition. Transport during the Japanese reignMr Rajoo recalls bicycles being widely used as mode of transport during the Japanese reign. (Q6) So much so that even after the Japanese surrender, Rajoo and the other villagers working in the Sembawang Shipyard used bicycles as mearns of transport to travel to work. Tri-shaw which consisted of a bicycle with a side-car attached for a fare-paying passenger replaced the former richshaw. He stated that the Japanese bicycles had only thin solid rubber tyres. He also recalls in the interview to have seen a lot of motorcars before the Japanese rule and not during the Syonan-To period.Some historians state that there must have been tens of thousands of vehicles, many new and the majority of the rest in good condition were used by the Japanese. These great fleet of transport fell to the Japanese as booty, when they captured Singapore. However, the lack of spare parts, or technical skill, or both, made the fleet diminish rapidly to a deplorable state so much so that it almost faded by the time the Japanese surrendered. Transport was a big problem for the local people tthroughout the Occupation. (1) The Japanese were in control of the world’s rubber and many oil fields. 2) They forced many motor vehicles to run on coal gases or inferior petrol made from vegetable sources. Public vehicles dwindled and cars ceased to be available for almost all other than Japanese. School Experiences Mr Rajoo recalled how he had to learn Japanese language in his school. He could still recall some Japanese sentences. ( Q5 ) It is remarkable to know that even after 60 years he is able to remember some Japanese sentences. (Q5) All t his had been instilled in the young minds at a very tender impressionable age to gain people’s allegiance .School children were taught to face the direction of Tokyo where the Japan Emperor resided and sing the Japanese Anthem. (Q5 ) So the Japanese tried to influence the school children to become patriotic towards Japan. This is another aspect of their rule where they tried out propagandas. Several historians have concurred the same evidence regarding the Japanese intention to remove the western influence and premote the Japanese culture and values. Japanese lessons were published in the newspapers and broadcast over the radio. In order to encourage people to learn the Japanese language, job privileges and extra allowances were given.Different methods were used to influence the minds of the people in Singapore. Radio stations were controlled by the Japanese and radio sets were sealed so that people could only listen to local broadcasts. Those caught tuning in to foreign broa dcasting stations were severely punished or killed. Through the interview, I realized that Rajoo’s family and the villagers also did not own any radios. They were afraid of being punished. Japanese – The Disciplinarians Tthroughout the Syonan-To rule, the people were constantly living in fear because the Japanese took harsh action to establish control over the people.Those caught looting were shot or beheaded and their heads were displayed at public places. Those who were passing by must witness such a scene if not they will be called back to look directly at the decapitated head. ( Q8 ) Barbed wire was also put up across roads to form roadblocks. The Japanese guards would make the people passing by to bow to them as a sign of respect. Anyone who did not do so would be slapped, killed or punished in some ways. When the children forget to show respect to the Japanese soldiers, these soldiers will use their knuckles to hit on the children’s forehead .Those sthrong men found at home not working will be immediately sent to work. ( Q8 ) Those who were sick should still report to work. They despised men idling. The Japanese Treatment of the 3 main races in Singapore According Mr Rajoo the Chinese suffered the most during the Japanese Occupation. Many Chinese in Singapore had sent money to help China fight Japan. So the Japanese wanted to weed out the anti-Japanese sentiment among the population. They carried out the Sook Ching Operation. They ordered all Chinese men between 18 to 50 years of age to report at the mass screening centers. Then the men will be questioned.The Japanese, however, had no proper way of finding out who were against them. Those who the Japanese thought were against them were taken away in lorries. Thousands of Chinese were taken in this way to Changi Beach or other beaches where they were shot. ( Q7 ) Some Chinese who very desperate to save their lives disguised themselves as Indians or Malays to avoid the scrutiny of the Japanese soldiers. Mr Rajoo recalled that Japanese were not overly suspicious of Indians nor the Malays. However, anybody who were thought to have acted against the Japanese interest were severely dealt with.They will be either punished or killed. (Q7) Japanese role in instigating nationalistic feeling According to Mr Rajoo, the Japanese associated Indians in Singapore with Gandhi and his movement in India. Gandhi was fighting for India’s freedom from the British Colonial power. Japanese told the Indians in Singapore that Japan would help India to get rid of the British rulers. They also wanted all Indians to join the Indian National Army to fight the British in India. Subhas Chandra Bose, the founder of INA was allowed to come to Singapore to collect funds for his establishment.Historical facts also seemed to prove the relevance of his statement. From the interview, Mr Rajoo didn’t portray as someone anti-Japanese. Probably his family and he did not really undergo muc h torture by the Japanese. He definitely seemed to have welcomed the Japanese for one reason. The Light of the South From the interview one would deduce that Mr Rajoo sthrongly feels that the Japanese brought on the nationalistic fervor among the citizens. ( Q9 ) Nationalistic feeling caught onto some people like the forest fire and the thirst for independence was ignited due to Syonan-To.

Menopausal Symptoms can be controlled, the Natural Way, with Vitamin D Thesis

Menopausal Symptoms can be controlled, the Natural Way, with Vitamin D and E - Thesis Example The symptoms can start to show up many years earlier (MedlinePlus). A Gallup poll of menopausal women conducted in 2002 revealed the four major reasons for medical attention as hot flashes (70%), night sweats (68%), mood disturbances (50%), and sleep disturbances (48%) (Utian, 2005). An estimated 75% to 85% of menopausal women experience vasomotor symptoms such as hot flashes and night sweats (Ohayon, 2006; Umland, 2008). The pathophysiology of hot flashes is uncertain but it is widely accepted that a dysfunction of the central thermoregulatory centers e.g., hypothalamus caused by certain factors might lead to hot flashes (Shansfelt et al., 2002). Diminishing level of circulating estrogen as a result of waning ovarian function during menopause is believed to cause a narrowing of the thermoregulatory threshold between sweating and shivering in the hypothalamus, leading to hot flashes (North American Menopause Society, NAMS, 2004; Mayo Clinic, 2009). Also, according to Mayo Clinic (200 9), rather than low estrogen levels alone, it could be the withdrawal of estrogen occurring during menopause that causes hot flashes. This is in agreement with the observation that hot flashes are predominant at the initial stages of menopause and do not usually continue throughout the postmenopausal period despite circulating estrogens being low (Sturdee, 2008). Norepinephrine and serotonin have also been implicated in the complex neuroendocrine pathway controlling the thermoregulatory zone (Shanafelt et al., 2002). Hot flashes involve the sudden onset of uncomfortable sensation of intense warmth beginning in the chest and moving to the neck and face, or spreading throughout the body. Anxiety, palpitations, profuse sweating, and red blotching of the skin are accompanying symptoms. Among the women experiencing hot flashes, the severity was reported as mild by 50% of the women, moderate by about 33% of the subjects, and 15% had severe hot flashes (Ohayon et al., 2006). Hot flashes ca n have an adverse effect on a woman’s work capacity, social well being, sleep pattern besides her general perception of health (Shansfelt et al., 2002). More than 81% of women experiencing severe hot flashes regularly had symptoms of chronic insomnia as well (Ohayon et al., 2006) since hot flashes often occur at night and cause sleep disruption. It has recently been observed by Szmuilowicz and Manson (2011) that menopausal hot flashes could be a good sign for the heart. Their study reviewed medical information gathered from 60,000 women who were enrolled in the Women's Health Initiative Observational Study and followed for ten years, to determine the relationship between menopause symptoms and cardiovascular events. According to these authors, women who experience severe hot flashes and night sweats may have a lower risk for cardiovascular disease, stroke and death. Their study also revealed that women who experienced symptoms at initial stages of menopause had fewer cardiova scular events than those who experienced hot flashes late in menopause or not at all. The results reported by Szmuilowicz and Manson (2011) assume much importance since menopausal symptoms, being the result of instability of the blood vessels in the skin, have been thought to cause other types of vascular problems as well in women suffering from hot flashes. Vaginal atrophy or the thinning of the vaginal lining