Vodafone and the Use of Internet Essay Example | Topics and Well Written Essays - 2000 words

Vodafone and the Use of Internet - Essay ExampleAs it operates in the telecommunication sector, it has optimal earnings applications and those applications heighten its power, even while nullifying the threats. It uses internet not only for its operations but also as part of market tool, with its website being its main marketing tool. Vodafone UKs Website is ably designed providing detailed in dramatis personaeation ab turn up its products and services, but still more(prenominal) interactive can be incorporated. Its B2B model is working aptly benefiting both them and their partners. From ethical angle, Vodafone has included restrictions on adult content for children, so they do not become morally corrupt. Thus, Vodafones e-business initiatives through internet are working effectively, with need for only few optimization strategies. E-Business background Vodafone is the worlds largest firm in terms revenues earning more than 45 billion pounds and is the second-largest in terms o f subscribers having close to 450 million subscribers as on December 2011. (Vitorovich 2012). In all those operations, internet technologies played and are playing optimal role in Vodafone. Vodafones major e-Business achievements include launching the first prepaid analogue package in the UK in 1996, acquiring the largest 3G license available in the UK by 2000 and launching their 3G service in 2004. (Further examples in Appendix A). In terms of services, Vodafone offers Mobile Broadband, Pay As You Go, etc. (Appendix B). As far as products are concerned, Vodafone do not build the phones paired with their service contracts, instead they collaborate with certain manufacturers to create Vodafone-branded phones. According to the Porters 5 Forces psychoanalysis (Complete analysis in Appendix C), the suppliers of Vodafone have less bargaining power due to the availability of similar handsets from many different manufacturers. On the other hand, the buyers have more bargaining power in re lation to Vodafone because with strong alternatives, they can switch to new networks without major financial burden. In addition, with internet offering the buyers the option to equation the various service providers or competitors and their services, buyers have sizable power. (Campbell 2007). There is a fairly low threat of new entrants thanks to the high costs and groundwork including IT related ones required to compete with the big providers want Vodafone. (Thiele, Blakeway and Hosch 2010). There is a threat of substitutes in the form of mobile internet and the related services like Skype for phone calls, and other social networking options like Facebook, mails, etc., for other communications, but still there will be adequate space for Vodafone to operate. Vodafone faces high competitive ambition from O2, 3, Orange, T Mobile, Virgin Mobile, Asda Mobile, etc. as they offer internet enabled services and products with good features and at competitive prices. E-Marketing analysi s As part of e-marketing, Vodafone carry out optimal marketing strategies through various mediums particularly the internet. With internet as the foundation, Vodafone does e-marketing through its official websites, other Third Party websites in the form advertisements, press releases, etc., and also through social networking websites. Personalization The Vodafones official website features all its products and services, as well as the benefits of using them, thereby providing the customers to personally choose what they